Game Changed: The New Priority in B2B Selling

May 27, 2020
2:00 PM - 3:00 PM

Zoom Virtual Meeting

Venue website

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“What do we do now?”

Our webinar will provide you with the answers you’re looking for. You’ll get the checklist, the timeline, and the plan you need to survive now and thrive later.

  • The 4 most crucial things you have to do to better prepare and equip your team for the new reality.
  • Why your competitors get stuck at the end of the sales cycle, and how you can get involved earlier and drive influence.
  • How to drive consensus and make your solutions a priority worthy of action.


But…What if this new reality isn’t really that new?

What if this reality is just speeding up the arrival of some things that were already happening in the B2B world? What if this is finally your chance to fix some things that always needed to be fixed?

We believe that today’s challenging environment is the final arrival of the Three Deadly C’s (commoditization, compressed selling time and consensus decision making. Getting the next 6 months right could position your business to bounce back sooner and be stronger than ever before.

We believe that the biggest current threat that you face is becoming a commodity in your prospects’ eyes.

Due to the shift to consensus-based decision making and compressed selling time, the greatest concern CEOs and Principals should have is becoming a commodity – where the prospect sees no distinguishing value between you and your competitors. Once you’re commoditized to prospects, you’re knocking on the door of becoming less relevant and vital. Why? Because current sales and marketing approaches don’t work for the way today’s B2B buyers buy.

Length: 45 minute presentation followed by live Q&A session.

About the Speakers 

Bryan Gray - RPG CEO
Revenue Path Group (RPG) CEO, Bryan Gray has the unique ability to apply the big thinking necessary to help leaders steer their organizations through times of velocity and uncertainty. Having previously led two businesses to the Inc. 500 list of fastest-growing companies, Bryan is well positioned to understand today’s highly competitive arena and help companies activate their prospects to make better and faster decisions.

Paul Davison - RPG COO
Paul’s professional experience includes an extensive career in technology and marketing consulting, working internationally with companies such as Daimler, BMW, ABB and AdTranz (now Bombardier). Paul’s ability to successfully create and implement transformational business solutions has received widespread attention, including being highlighted in the keynote address at IBM’s major international developer conference, Devcon.

About RPG 

We are revenue accelerators that work with CEOs and Principals whose number one priority is to stay relevant and vital. We believe that the biggest current threat you face is becoming a commodity in your prospect’s eyes.

What’s making it worse? Decision teams keep getting bigger and they are ignoring your sales teams until the very end of their buyers journey. This drives a race to the bottom caused by what we call the 3 deadly C’s (commoditization, compressed selling time and consensus decision making.)

This race won’t stop on its own and we believe that teams are unprepared and ill-equipped for the future we are living in.

RPG is the only organization built specifically to help you battle the 3 Deadly C’s in a way that helps you win the brain, win the journey and win the deal.


$0.00 SMPS Member

$15.00 Non-SMPS Member