Score More Work Through A Strategic Business Development Approach – FREE Webinar

April 15, 2020
12:00 PM - 1:15 PM



When you are able to execute a solid offensive game plan, you can consistently make it over the goal line. This webinar guides participants through the development and implementation of your strategic business development playbook driven by a priority-based client management system that enables you to convert more leads into wins. (1.25 CEUs)

Learning Objectives:

  • Learn the process of developing a successful business development program.
  • Learn how to organize and maximize business development efforts to see a better return on investment.
  • Learn how to prioritize clients and client engagement based on priority.
  • Learn tools to improve your business development program and investment.



Jen Newman, CPSM
[email protected]

Jen draws from her 20+ years of A/E/C-industry experience to help firms grow their people and profits. With a firm belief that business development is everyone’s business and a mantra that growth begins where the comfort zone ends, she drives her clients to create successful business development plans and through training, pushes them out of their comfort zone to convert them into rock star doer-sellers, marketers, and business developers who accomplish plan goals.

As Elevate's official "Energizer bunny", Jen understands that the best results come from engagement during training and facilitation using real examples with action items, and methods of accountability to ensure learning is extended to implementation, creating competition, and just having plain old fun! Her degree in Organizational Management and Development coupled with her background in marketing, business development, and firm leadership has equipped her to help raise a new generation of firm leaders that are confidently and enthusiastically helping their firms grow.

Throughout her career, Jen has served in leadership positions for industry, community, and client organizations. In 2020, Jen was appointed to the Tamarack Grove Engineering advisory board. With a storied history serving the American Society of Highway Engineers (ASHE) by forming the first Texas section, Jen is currently a member of the national public relations committee. As an engaged member and advocate for the Society for Marketing Professional Services (SMPS), Jen has served in many roles at the local, regional, and headquarter level. Most recently, she has been working with the Society and the Regional Conference Task Force to share ideas, provide feedback on conference planning, elevate the attendee experience, and facilitate the Regional Conference Summits. Other past organizational and community involvement includes: APWA, WTS, TEAM FL, North Florida Business Alliance for Advancing Transportation, Support Our Port Community Campaign, Rotary, and YMCA.


$0.00 SMPS Member

$0.00 Non-Member