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Sell. Do. Win Business: BD Workshop

Seller-Doer Workshop

Sell. Do. Win Business: Business Development Workshop

Curious about how others within the industry are handling business development?

Roles are changing, and will continue to change, as firms evolve and become more sophisticated. So what’s the ideal make-up of BD in your firm? Attend this session, where the secret recipe will be revealed!

This workshop is specifically for marketing/BD and technical professionals to help develop their own culture of BD within their firms. Many of us are expected to lead BD teams and processes, but have limited training in doing such. This is your training program!

Join SMPS Columbus for this interactive workshop.  You’ll learn:

  • The Business of Business Development
  • The Marketing and Business Development Planning Process
  • Client Relationship and Maintenance (and the difference between Proactive and Reactive firms)
  • How to Implement at Your Firm


Meet Our Speaker

Russ Sanford, CPSM

Russ Sanford, CPSM | Chief Marketing Officer, Kleinschmidt

Russ Sanford, CPSM, is an engineer by education, but a business development leader by choice. He is also passionate about helping technical professionals learn and master the art of winning work! He serves as a strategist, coach, and mentor for technical professionals while developing a seller/doer culture at Kleinschmidt, a national engineering and environmental consulting firm with a focus on energy, water and the environment.

Russ earned a BS in Civil Engineering and has over 20 years marketing, business development, and sales experience within professional service firms. He is a Certified Professional Services Marketer (CPSM) from the Society for Marketing Professional Services (SMPS) and a Past-President of the Greater Cincinnati SMPS Chapter.


Event Date and Time

Wednesday, April 18th 2018 | 11:30 am – 4:00 pm



11:30 am – 12:00 pm | Registration, Networking + Lunch

12:00 pm – 4:00 pm | Speaker Presentation and Q+A’s


Click here to download the parking permit to place on your dashboard during the event.


Click here to see who's registered before you come to the event.


Additional Information

If you are a SMPS member and will be registering five or more guests in your party, please contact for a special discount code.

Ticket prices will increase at 5:00 PM on Thursday, April 12th and late registration will remain open until the program on Wednesday, April 18th.

Price Qty
SMPS Columbus Member Registration$99.00 (USD)  Goes On Sale
March 6, 2018
SMPS Member Registration (Other Chapter)$99.00 (USD)  Goes On Sale
March 6, 2018
SMPS Member Firm Registration$99.00 (USD)  Goes On Sale
March 6, 2018
Guest Registration$130.00 (USD)  Goes On Sale
March 6, 2018
Late SMPS Columbus Member Registration$109.00 (USD)  Goes On Sale
April 12, 2018
Late SMPS Member Registration (Other Chapter)$109.00 (USD)  Goes On Sale
April 12, 2018
Late SMPS Member Firm Registration$109.00 (USD)  Goes On Sale
April 12, 2018
Late Guest Registration$140.00 (USD)  Goes On Sale
April 12, 2018
  • April 18, 2018
    11:30 am - 4:00 pm



Venue Website:

2201 Fred Taylor Drive, Columbus, Ohio, 43210