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Neuroscience of Marketing

Neuroscience of Marketing: You’ve Made the Shortlist, Now Use Brain Science to Get the Win

No more high fiving because you made the shortlist. You’ve got some real work to get the win. Your technical ability, previous success, and relationships got you to the finals. Guess what?! That’s what got your competitors there too! Someone’s going to win this project; here’s how to make it you!

You’re not selling to hearts and souls. Your prospect is a 3lb. organ called the brain and while it’s a fascinating and complex organ, it’s a highly primitive and predictable decision-maker. Those who are consistently winning more projects are using brain science and a simple three-step process to separate from the pack and connect at a visceral level with their audience. This session will share with you how this is being done.

Winning the brain requires three crucial components:

  1. Messaging that fits the process, speed, and emotion the brain uses to make decisions – learn what those are and how to use them.
  2. Selling tools, keeping the brain actively engaged whether presenting to one or many – learn why this is so important and how so many are doing it wrong.
  3. Presenting execution – no more “winging it.” The presentation is the most important meeting you will have, there are hundreds of thousands of dollars riding on it – learn how to do this better than your competitors.

If you’re like so many in the A/E/C space, where you’re always competing in tight races, this session is a MUST. Come learn why you lose and how to win more consistently. If you don’t attend…let’s hope your competitor doesn’t either!


Bryan Gray

Meet Our Speaker:

Bryan Gray | CEO | Revenue Path Group

Revenue Path Group (RPG) CEO Bryan Gray helps leaders steer their organizations through our current “age of accelerations” where they now stand out in crowded and commoditized environments and no longer lose opportunities that should be theirs!

Having previously led two businesses to the INC. 500 list of fastest-growing companies, Bryan and his group will teach you how to better compete and grow faster in today’s highly competitive arena – where those who don’t change and adapt will find themselves less and less relevant.

During Bryan’s session, you will learn where today’s revenue traps lie and how to gain advantage over your competition and beat incumbents. Proven tactics, strategies, and approaches will now be at your fingertips. Learn how to keep the customers you have and attract the ones you want.


Event Date and Time

November 15th 2017 | 7:30 am – 9:30 am


Click here to download the parking permit to place on your dashboard during the event.



7:30 am – 8:00 am | Registration + Networking

8:00 am – 8:15 am | Announcements

8:15 am – 9:30 am | Speaker Presentation and Q+A’s


Click here to see who's registered before you come to the event.


Additional Information

If you are a SMPS member and will be registering five or more guests in your party, please contact for a special discount code.

Ticket prices will increase at 5:00 PM on Thursday, November 9th and late registration will remain open until the program on Wednesday, November 15th.

  • November 15, 2017
    7:30 am - 9:30 am



Venue Website:

2201 Fred Taylor Drive, Columbus, Ohio, 43210