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Books, Webinars, and other Tools available to Members

The following items are available to members

Please contact Amy Shea, Chapter Education Chair to request an item. 

Item Name Item Type Date of Launch Speaker Names & Title
Brief Description Domain/CEUs
Effective Marketing Communications Strategies that Get Results and Win Awards Webinar 7-Feb-0 Kristy Alley, Principal & Director of Marketing for Sparling; Karen Courtney, AIA, FSMPS Chief Development Director for Barton Malow; Rolf Fuessler, APR, FSMPS President of Fuessler Group, Inc. Length = 90:01 minutes  5  / 1.5 CEUs
Motivate and Train Technical Staff to be Effective Business Developers Webinar 19-Feb-08 Kay C. Goodwin, FSMPS of Marketing Avenues Length = 87:21 minutes 3 / 1.5 CEUs
Don't Put Your Socks on in the Dark:  Building a BD Process for Your Firm  Webinar 5-Jun-08 William R. Long, PE, LEED AP of Trinium Resources Group; Thomas S. Townes, AIA, CPSM of Focus Architecture, LLC Length = 86:30 minutes  3 / 1.5 CEUs
7 Powerful Branding Strategies to Build your Brand, Break Through the Marketing Clutter, and Drive Business Performance Webinar 15-Apr-08 Larry Gulko, Marketing Coach and speaker Length = 70 minutes 5 / 1.5 CEUs
Natural Networking: 10 Tips to Increase Your Face-to-Face Mojo (Excellent for Introverts, Shrinking Violets, Geeks, and Shy Guys)  Webinar 20-May-08     1.5 CEUs
Public Speaking Strategies - Empowering Your Staff to Communicate Effectively  Webinar 17-Mar-09 Mike Totsch, Shelley Metz Baumann Hawk Length = 90 minutes 4  / 1.5 CEUs
Highly Effective Business Development Habits for Project Managers Webinar 15-Dec-09 Judith Nitsch, P.E., LEED AP, FSMPS, CPSM, President, Nitsch Engineering /  N. Scott Bates, Vice President, Tishman Construction Corporation of Massachusetts / Heather Taylor, AIA, LEED® AP, Principal, Einhorn Yaffee Prescott (EYP)  /  Susan Shelby, CPSM, Principal, Rhino PR    1.5 CEUs

Leveraging Client Relationships: How to Ask, Accept, and Act Upon Client Feedback


Webinar 20-Oct-09 Stephanie S. Craft, CPSM, Founding Partner, MARKETLINK /   Keri W. Hammond, CPSM, Founding Partner, MARKETLINK   1.5 CEUs
Writing Essentials 3: Persuasive and Technical Writing Webinar Nov-09 Sally A. Hnadley, FSMPS:   Beyond basic business communication, marketers need to write persuasively.  You must articulate compelling arguments for why your firm should be selected for a project or an award.  Often these communications require technical writing.  This session discusses how to organize your thoughts and collaborate with design staff to create compelling marketing communications.  This focuses on:
  • Outlining to Organize Your Thoughts
  • Cover Letters / Executive Summaries
  • Statements of Qualification
  • Award Submissions
  1.5 CEUs
Marketing Handbook for the Design & Construciton Professional Textbook 1-Jul-05 Numerous Authors Body of Knowledge for professional services marketing 

 

N/A
A/E/C Marketing Fundamentals 


Textbook 2004 Michael Kubal, Kevin Miller & Ron Worth Understanding A/E/C industry N/A
2009 Marketing Salary and Expense Survey #1 Copy 2009 The 2009 Marketing Salary and Expense Survey is a survey sample of 1,153 respondents representing 774 offices.    N/A
2009 Marketing Salary and Expense Survey #2 Copy 2009 The 2009 Marketing Salary and Expense Survey is a survey sample of 1,153 respondents representing 774 offices.    N/A
Refrigerator Rights Book 2007 Dr. Will Miller and Dr. Glenn Sparks - 2010 Heartland Regional Conference Speakers    N/A
Selection Success! Book 2008 Lori Stanley and Hilari Weinstein  - 2010 Heartland Regional Conference Speakers   N/A