Upcoming Events

Dec 1

Capture Planning: Chart Your Course to Win

Increase effectiveness to win work

Dec 3

ULI Event: Real Estate Trends in Central Ohio

What trends will influence land use in 2016?

Dec 10

SMPS Columbus Holiday Party

Join us for our annual holiday party!

Jan 20

Content Marketing

Create relevant and consistent content to attract and retain clients

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Education Opportunities through SMPS

SMPS Columbus provides several education opportunities for our members. We provide Continuing Education Units (CEU’s) through our monthly programs and several Marketing Idea Exchange (MIX) Events throughout our chapter program year. We also offer CPSM courses and have a "Lending Library" of resources for members to check out at no cost! See below for more details: 

Certified Professional Services Marketer Program


The Value of Being A CPSM

 SMPS is effectively validating your skills for your management team – the CPSM certification is legitimate!

Some certifications are very much "pay a fee to take a test and get your cert," and those are the least valuable certifications. SMPS requires you to join their professional society first, then you have to prove you have the relevant experience to be considered for the certification, then you get to pay to take the test. This certification, where you have to demonstrate not just that you've studied a topic, but that you also have the knowledge and at least some experience to back it up, is validated and valuable.

When you apply for the CPSM program, you are taking your first step toward joining a distinguished group of professionals who have made a commitment to professional excellence, career advancement, and an ongoing pursuit of knowledge.

For more information about the Certified Professional Services Marketer program, please visit http://www.smps.org/certification/ or contact Joel Kohler, SMPS Columbus Education Director (jkohler@elford.com or 614-545-2627).



SMPS Columbus Lending Library

As a special benefit to SMPS member, we offer an exclusive library of publications devoted to marketing in the A/E/C industry. Other, more general business publications with applications in our industry are also available.

Check Out Procedures:
Simply e-mail Joel Kohler, Education Director, at jkohler@elford.com with your selections. A confirming e-mail will then be sent to you with a pick-up date for your materials. If an item is currently unavailable, the requested book will be placed on hold for you and you will be notified when they are ready for pick-up.

Pick-Up/Drop-Off of Materials:
Books can be picked-up at Elford, Inc. (1220 Dublin Road, Columbus, Ohio 43215). If this is not possible, other arrangements can be made. To drop-off materials, please enclose a cover note ATTENTION: Joel Kohler. If you prefer, you can also mail, Fed-Ex or UPS the books back to Joel’s attention.

Check-Out Requirements:
Each publication is available for loan for up to three (3) weeks to any current SMPS member from date of check out. In an effort to provide as many members as possible with access to the library materials, a limit of two (2) books per member is permitted at any one time.

Below is a listing of items available for loan (*denotes a new addition to the library):

Books & Articles

  • Professional Services Marketing Articles
  • Marketing Handbook for the Design & Construction Professionals 3rd ED. (8 available)
  • Design.Market.Grow! Building an Enduring Practice Through Excellence & Experience
  • Wired!: How to Crawl Inside your Client’s Mind for Success in Business Development (2 available)
  • Bold Brand by Josh Miles (2 available)
  • Marketing in the 21st Century for Design Professionals (2 available)
  • Meaningful Marketing
  • Refrigerator Rights: Our Crucial Need for Close Connection
  • Rain Making: The Professional’s Guide to Attracting New Clients
  • Creating Rainmakers: The Manager’s Guide to Training Professionals to Attract New Clients (2 available)
  • Rain Making: Attract New Clients No Matter What Your Field
  • The Next Boom: What you Absolutely, Positively Have to Know About the World Between Now and 2025
  • BNI A/E/C Marketing Fundamentals (5 available)
  • Plan It: A Down-to-Earth Guide to Market Planning and Budgeting
  • Selection Success: How Consultants, Contractors and other Professionals can Increase their Success in a Qualifications-Based Selection Process
  • 2009 Marketing Salary and Expense Survey
  • Effective Marketing Communications Strategies that Get Results and Win Awards
  • Motivate and Train Technical Staff to be Effective Business Developers
  • Leveraging Client Relationships: How to Ask, Accept and Act Upon Client Feedback


  • Winning the Short-List: Effective Presentations by Design (Webinar)
  • Mastering the Hidden Wed: Uncovering Valuable Data About Clients and Competitors (Webinar)
  • Don’t Put Your Socks on in the Dark: Building a BD Process for your Firm (Webinar)
  • Bearing the Recession…Frontline Marketing Strategies for A/E/C Firms (Webinar)