Upcoming Events

Sep 11

Welcome Back MIX'er

For those about to rock...

Sep 17

SMPS Program: Look around! Big things are happening in Central Ohio --- are you missing out?

Industry leaders focus on trending market sectors in Columbus

Oct 7

2014-2015 MIX Master Subscription

Check out this MIX!

Oct 16

Book Club - Blink by Malcolm Gladwell

Understand how we make decisions

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Education Opportunities through SMPS

SMPS Columbus provides several education opportunities for our members. We provide Continuing Education Units (CEU’s) through our monthly programs and several Marketing Idea Exchange (MIX) Events throughout our chapter program year. We also offer CPSM courses and have a "Lending Library" of resources for members to check out at no cost! See below for more details:


 

Certified Professional Services Marketer (CPSM) Study Group

Interested in learning more about CPSM CertificationHave trouble studying by yourself?Consider joining the CPSM U Class and Study Group starting in October 2013!


What is CPSM U? 

CPSM U is modeled after an actual college course – complete with a syllabus, assigned readings, supplemental readings and weekly homework. A new feature of this year's course are two check-in dates; one mid-way through the reading and one at prior to test taking to review the material previously covered.

 Benefits of CPSM Designation:

  • Increased knowledge of strategic marketing research and planning, client development and organizational management
  • Industry recognition of your professional competence
  • Enhanced credibility with employers, clients and peers
  • Improved ability to compete in the job market
  • Potential for increased compensation and benefits
  • Opportunities for career advancement
  • Public recognition in the architectural/engineering/construction community, including avenues for leading, publishing and presenting


CPSM Study Group
It's not too late to join us! Contact Amy Shea at ashea@wsastudio.com

If you are planning to take the CPSM exam or are just interested in learning more about it, the CPSM Study Group (codenamed CPSMU) will be kicking off again in 2013. The study group is free to attend and is an invaluable resource in preparing for the exam. The Marketing Handbook - the primary reading material - is available for loan from the Columbus Chapter Library as well as several other referenced books and study materials available to borrow.

The CPSM Study Group and Class will meet at the Grandview Heights Public Library on September 30, 2013 for an information session. We will go over the schedule, fees, eligibility requirements, application process and scholarship requirements.

Below is the tenative schedule for the Study Group:

DATE DOMAIN
September 30 Kickoff meeting
October 21 1
November 18 2
December 2013 Break for Holidays
January 20 3
February 3 Chp. 1-3 Review
February 24* 4
March 17 5
April 21 6
May 5 Chp. 4-6 Review
May 21 Group Test

Classes are scheduled from 5:15-7:00pm at the Grandview Heights Library. *The February 24 session will be held at NBBJ offices due to a conflict at the library. Study Materials and Homework assignments are at in the Columbus Chapter CPSM Study Group community on MySMPS.org

For more information on the CPSM certification, please visit http://www.smps.org/Certification/

 


SMPS Columbus Lending Library

As a special benefit to SMPS member, we offer an exclusive library of publications devoted to marketing in the A/E/C industry. Other, more general business publications with applications in our industry are also available.

Check Out Procedures:
Simply e-mail Amy Shea, CPSM, Education Director at ashea@wsastudio.com with your selections. A confirming e-mail will then be sent to you with a pick-up date for your materials. If an item is currently unavailable, the requested book will be placed on hold for you and you will be notified when they are ready for pick-up.

Pick-Up/Drop-Off of Materials:
Books can be picked-up at WSA Studio (982 S. Front Street, Columbus, Ohio 43206). If this is not possible, other arrangements can be made. To drop-off materials, please enclose a cover note ATTENTION: Amy Shea. If you prefer, you can also mail, Fed-Ex or UPS the books back to Amy’s attention.

Check-Out Requirements:
Each publication is available for loan for up to three (3) weeks to any current SMPS member from date of check out. In an effort to provide as many members as possible with access to the library materials, a limit of two (2) books per member is permitted at any one time.

Below is a listing of current books available for loan (* denotes a new addition to the library):

  • Professional Services Marketing Articles
  • Design.Market.Grow! Building an Enduring Practice Through Excellence & Experience
  • Wired!: How to Crawl Inside your Client’s Mind for Success in Business Development (2 available)
  • Marketing in the 21st Century for Design Professionals (2 available)
  • Meaningful Marketing
  • Refrigerator Rights: Our Crucial Need for Close Connection
  • Rain Making: The Professional’s Guide to Attracting New Clients
  • Creating Rainmakers: The Manager’s Guide to Training Professionals to Attract New Clients (2 available)
  • Rain Making: Attract New Clients No Matter What Your Field
  • The Next Boom: What you Absolutely, Positively Have to Know About the World Between Now and 2025
  • BNI A/E/C Marketing Fundamentals (5 available)
  • Plan It: A Down-to-Earth Guide to Market Planning and Budgeting
  • Selection Success: How Consultants, Contractors and other Professionals can Increase their Success in a Qualifications-Based Selection Process
  • 2009 Marketing Salary and Expense Survey
  • Winning the Short-List: Effective Presentations by Design (Webinar)
  • Transitioning from Marketing to Business Development (Webinar)
  • Effective Marketing Communications Strategies that Get Results and Win Awards
  • Mastering the Hidden Wed: Uncovering Valuable Data About Clients and Competitors (Webinar)
  • Motivate and Train Technical Staff to be Effective Business Developers
  • Don’t Put Your Socks on in the Dark: Building a BD Process for your Firm (Webinar)
  • Bearing the Recession…Frontline Marketing Strategies for A/E/C Firms (Webinar)
  • Leveraging Client Relationships: How to Ask, Accept and Act Upon Client Feedback
  • Marketing Handbook for the Design & Construction Professionals (8 available)